That story is about lifestyle choices and brand loyalty and so on (I’m writing this on a MacBook Air BTW…).įor the sake of this article, I’m going to assume that there was a sound commercial reason, a validated product value proposition, for the Nikon F5 to evolve into the F6.
Yes, I know, Apple’s customers buy their products not necessarily because they need them, or knowing that a competitors product is more suitable to their needs, but that’s a whole different story. The customer may not know that it needs them, but it is the role of the company to understand market needs and meet them. It’s the role of the company to build products that the customer wants to buy. The customer might choose to do this for all sorts of altruistic or loyalty reasons, but it’s not their role in life. It’s never the role of the customer to further the fortunes of a company by buying its products.
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